Automobili Lamborghini, the Italian manufacturer of luxury sports cars and SUVs, held by the Volkswagen Group via Audi, its subsidiary, recorded its highest annual sales figure of 2018. It has recorded constant growth sales for eight consecutive years.
Through 157 dealers in 50 countries, the luxury car manufacturer delivered 5,750 vehicles in 2018, an increase of 51% in contrast to 3,815 in 2017. Of the 5750 units in 2497 (up to 69%) were delivered to the EMEA (Europe, Middle East, and Africa), 1,952 units were delivered to the America (46%) and 1,301 Asia Pacific units (30%). Out of the total sale of 1952 units in America, 1595 units were sold in the United States alone, becoming the largest market for Lamborghini, following the United Kingdom with 636 units, 559 units in Japan, Germany, and China with 463 units with 342 units.
According to reports, robust sales of Lamborghini Aventador V12, which increased 3% from 1,173 to 1,209 units, made the biggest input to growth in 2018. The Lamborghini V10 Lamborghini Huracan increased 5% from 2,642 to 2,780 units. The Urus Super SUV, launched in July 2018, was delivered to 1,761 customers by year-end.
Lamborghini also introduced the Lamborghini SC18 Alston in 2018. The exclusive V12 model was developed by the Lamborghini Squadra Corse in collaboration with the customer; the aerodynamics is derived from the experience gained in the GT3 racing and Lamborghini Super Trofeo. The most awaited first Lamborghini SUV, the Urus was also revealed.
With continued growth anticipated in the world’s largest economies and the eye-catching, young portfolio of products as well as the first full year of Urus deliveries, Lamborghini waits for further growth in medium-term sales in-sync with sale and turnover.